Cars that feel
Una de las activaciones más ambiciosas que he visto en mi vida (al menos tecnológicamente hablando), creada por la marca Toyota y la agencia australiana Soap Creative, para hacer que la gente conozca el nuevo Prius e interactuar con autos que en verdad sienten y responden a estímulos (besos, abrazos, caricias)…
VIVID Sydney is a unique annual event of light & ideas that happens all around Sydney’s CBD. It’s Sydney’s largest tourism event attracting over 1,400,000 visitors. Soap Creative was chosen as one of the 50 artists to create a light installation. Our piece the ‘Cars That Feel’ was created in collaboration with Toyota to showcase the entire Prius range…
(Source: https://player.vimeo.com/)
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