Etiqueta: behavior

How Twitter affects us

Hablando sobre las últimas consecuencias del neuromarketing (y para quienes piensen que controlar el subconsciente con fines comerciales es algo del futuro o una teoría de conspiración), aquí hay un curioso estudio de la empresa Neuro-Insight que demuestra lo mucho que algunos servicios de micro-blogging  (como Twitter) pueden afectar nuestras decisiones de compra  -y otras conductas- sin siquiera darnos cuenta, y lo presente que ya lo tienen las marcas en su planes comerciales.

Así que por lo menos les recomiendo mucho cuidar a quien deciden seguir en sus redes, por que cada vez es mas evidente que eso  equivale a decir “por quién se dejan manipular”.
Happy shopping, tontos…

According to the study, when subjects were interacting with tweets or replying to people, brain activity strength was 51% above the “online norm.” Users who passively browsed the service by scrolling through the feed displayed roughly half that level of increase, or 27% above the norm.

Using Twitter also correlated with increased activity in the area of the brain that processes emotional intensity. Researchers attributed this to Twitter’s model of pairing small pieces of content with immediate responses.

“For people actively using the platform the study found that Twitter scored 75% above the norm for emotional intensity,” the researchers reported. “Passive use of Twitter also scored very highly, coming in at 64% above the online norm.”

Twitter also impacts memory: The study found that active Twitter use produces 56% stronger memory encoding, or storing of new information, than is the case with the average website.

What does this mean for people who use Twitter? Chances are if you’re a heavy Twitter user, your brain is acting like a sponge, soaking up information in 140-character bursts that could unconsciously impact choices you make in the future…

http://bit.ly/1prN8Te

How Twitter affects us

Antes se pensaba que hacer contacto visual era la táctica perfecta para enganchar  alguien en una conversación. Pero según este estudio publicado por NPR resulta que a veces es lo contrario…

Eye contact may make people less likely to listen to you

Pop psychology holds that to connect with someone, you should look deep into their eyes. The more you look, the more persuasive you’ll be. But that may work only when your audience already agrees with you.

“Eye contact is clearly used in many situations to signal attraction, love and even agreement,” Frances Chen, an assistant professor at the University of British Columbia and lead author of the study, told Shots.

But forcing someone to look into your eyes could backfire if you’re trying to change their opinion, Chen says. “Think about parents saying, ‘Look at me when I’m talking to you!’ ”

The study was published online in Psychological Science.

http://n.pr/15Sg4K8