Happy Googles
McDonald’s se subió al trend de darle una “segunda vida” al empaque de sus productos. Aquí es el caso de la Cajita Feliz (Happy Meal Box), que se convierte en un visor de realidad virtual para que los niños jueguen a eskiar…
McDonald’s has come up with a great use for Happy Meal boxes – in a promotion initially launching in Sweden, it’s turning them into Virtual Reality headsets.
The “Happy Goggles”, which will be available at restaurants in Sweden over the next two weekends, can be created by following instructions on the box that make them into a Google Cardboard viewer. Customers can then take part in a 360 degree ski-themed game called Slope Stars, developed by McDonald’s for Virtual Reality at a time of year when many Swedes take ski breaks. Its aim is to help kids understand the need to be alert on the slopes and avoid obstacles, including other skiers, and it has been officially endorsed by the Swedish alpine ski team…