Carnival

Un bonito print para ONG tránsito (Brasil) y su campaña para la prevención de accidentes, realizado por la agencia Giacometti.
Nada del otro mundo como concepto, pero me agrada bastante el uso de la calle como “canvas”, lo que le da un efecto pictórico (plano), y lo hace –dentro de lo crudo del mensaje- un arte bastante agradable a la vista…

1 year waiting
3 weeks rehearsing
4 days celebrating
Death in 12 seconds

Tránsito amigo. No future if you drink and drive.

http://bit.ly/1gQPLKf
 
Advertising Agency: Giacometti, Rio de Janeiro, Brazil
Creative Director: João Santos
Art Director: Luiz Eduardo Ozório
Copywriter: Marco Ferreira
Photographer: Márcio Freitas
Published: March 2014

Profile

http://api.soundcloud.com/tracks/87333590/stream?client_id=3cQaPshpEeLqMsNFAUw1Q?plead=please-dont-download-this-or-our-lawyers-wont-let-us-host-audio

Go! Outsiders is an Alternative Rock band with influences of Stoner Rock, Hard Rock, Garage Rock, Indie Rock. Formed by Fabio Botelho Jr. (Guitar and Vocals), Icaro Moreira (Guitar), Claus Burgos (Drums) and Marcos Lordelo (Bass). Formed in the town of Cruz das Almas, Bahia, Brazil, Go! Outsiders seeks, among a mixture of strands of Rock n ‘Roll, create and show their own sound!

soundcloud:

SoundClouder of the Day | Go! Outsiders

Nothing says rebellion like a rock song. As the United States celebrates their independence, we can think of no better genre for our SoundClouder of the Day than Rock and Roll.  Brazillian rockers Go! Outsiders bring high energy throughout their Queens of the Stone Age inspired jam Spoiler…

https://soundcloud.com/the-outsiders-rock-band

City of Samba

Un video de la ciudad de Rio de Janeiro y su famoso carnaval "miniaturizados". El efecto se llama Tilt-Shift y es una técnica fotográfica mediante la cuál podemos hacer que una fotografía cualquiera parezca una maqueta en miniatura. El efecto casi siempre permite imágenes curiosas, pero aqui logra ser algo espectacular -no en vano está dentro de los mejores videos de 2012 en Vimeo-…

Vimeo’s Top 12 Videos of 2012.
Shortlisted at the Vimeo Awards 2012.

Tilt shift of the Carnaval party in Rio de Janeiro.
Soundtrack available here: tinyurl.com/6mrzndl

Made by Keith Loutit and Jarbas Agnelli.
Captured during Carnaval of 2011.
Music by Jarbas Agnelli.
Special thanks to Rede Globo, Liesa and Jodele Larcher.
Extra thanks to Aguinaldo Rocca (producer) and Nick Graham-Smith (recording engineer).
Thanks also to Guto Vaz, Marcio Avila and Duda M. for supporting us on the ground.

https://vimeo.com/37157187

(Source: https://player.vimeo.com/)

Imaginaria

Aunque yo nunca he sido fan de esta parte de las redes sociales donde dices exactamente dónde estás, hacia dónde te diriges o con quién estás, no puedo negar el éxito que ha venido ganando sitios como Foursquare. Sin embargo, no son los únicos que se han dado cuenta del potencial que representa dejar saber a los contactos dónde te encuentras y más recientemente surgen otras propuestas que utilizan esta premisa, aunque le den un poco la vuelta, como es el caso de Imaginaria.
¿Qué les parece si en lugar de decir “Estoy en Reforma“, dicen “Estoy en el País de las Maravillas” o “Estoy en el País de Nunca Jamás“?

When people read books they are transported to another place. To imaginary places. Imaginaria is an app created by Livraria da Vila Bookstore where people can make check-in every time they are reading books. Then, people can share the imaginary places they are on Facebook and Twitter. The more check-in users make, the more points they earn. And the more points they earn, the more discounts they will have at the bookstore…

http://bit.ly/MZDGOg
 

Imaginaria

Giant Sprite dipenser

A giant Sprite dispenser placed in one of the most crowded beaches in Brazil, where people could have a cold refreshing shower during Brazilian summer, where temperatures reach close to 40ºc. With more then 1,500 showers everyday, together with a sampling strategy around the machine. Sprite Shower was able to leverage the brand above all others in the field and consumers more than merely hearing about Sprite’s refreshing power, felt it directly all over their bodies.

Advertising Agency: Ogilvy, Sao Paulo, Brazil
Chief Creative Officer: Anselmo Ramos
Executive Creative Directors: Claudio Lima, Fred Saldanha
Creative Director: Danilo Janjacomo
Art Director: Fernando Saú

http://bit.ly/Q4CZts 

Giant Sprite dipenser

Reading for freedom

En las Prisiones Federales de Brazil se está dando una de las mejores reformas que he visto en el sistema penal de un país: por cada libro leído, se reduce tu condena 4 días. Viva la evolución…

Inmates in four federal prisons holding some of Brazil’s most notorious criminals will be able to read up to 12 works of literature, philosophy, science or classics to trim a maximum 48 days off their sentence each year, the government announced.

Prisoners will have up to four weeks to read each book and write an essay which must “make correct use of paragraphs, be free of corrections, use margins and legible joined-up writing,” said the notice published on Monday in the official gazette.

A special panel will decide which inmates are eligible to participate in the program dubbed “Redemption through Reading”.

“A person can leave prison more enlightened and with a enlarged vision of the world,” said Sao Paulo lawyer Andre Kehdi, who heads a book donation project for prisons.

“Without doubt they will leave a better person,” he said…

http://reut.rs/KXxlaI 

Reading for freedom