Fiat: F

Aquí hay un bonito, claro y muy limpio print para la campaña de responsabilidad social “Drive Responsibly” de Fiat, creada por Leo Burnett Brasil. La lectura inmediata (al menos para mí): “una sola letra puede costar la vida”. Podría ganar un Cannes. Veamos…

A text message is an accident waiting to happen. Drive responsibly.

Advertising Agency: Leo Burnett Tailor Made, São Paulo, Brazil
Creative Directors: Marcelo ReisGuilherme JaharaPedro Utzeri
Art Directors: Pedro UtzeriLuis Paulo Gatti
Copywriter: Rafael Genu
Illustrator: Big Studios
Published: April 2014

http://bit.ly/1o7vbld

City, 1

Hace poco he posteado buenas reflexiones al respecto de lo que actualmente significa hacer “diseño” (y por ende, ser “diseñador”), con todos los vicios y carencias de la publicidad mexicana actual.
Aquí hay caso completo. No, el diseñador no solo es el “albañil” que ejecuta y baja a un visual las ideas de un copy o un planner. No es el que hace verse “bonitas” las ideas de otro. Es un profesional de la publicidad, cuyo trabajo creativo -cuando está bien hecho- es capaz de generar un concepto completo en un lenguaje que además solo él sabe hablar: el gráfico. Y sí, es triste ver que esto no se aprovecha, pues a veces basta con una buena ilustración para plantear un gran concepto y hasta tener una gran campaña. Ejemplo a continuación…

Silence the city. smart electric drive.

Advertising Agency: BBDO Düsseldorf GmbH, Düsseldorf, Germany
Creative Directors: Kristoffer HeilemannSebastian HardieckDarren Richardson
Art Director: Claudia Janus
Copywriter: Dominique Becker
Illustrator: Vic Lee
Art Buying: Birgit Paulat
Chief Creative Officer: Wolfgang Schneider
Published: March 2014

http://bit.ly/1klyGYh

55 Green Lights

Un YouTuber de Nueva York llamado Tim Burke, subió este video manejando y contando cuántas luces en verde tocan por una de las avenidas mas largas de Manhattan, donde logró el afortunado record de 55 semáforos en luz verde seguidos.
Aaah, esos pequeños placeres de la vida moderna…

Driving in New York can be a pretty agonizing experience—but then, so can walking and biking. Still, in such a congested city, you’re going to need to be either extremely lucky or extremely okay with breaking the speed limit if you want to hit even just two green lights in a row. But 55 green lights? That takes an act of god. Or, in one Reddit user’s case, a late night and some very careful calculations….

http://youtu.be/KLo3fJSqotw

Windshield payment

Los dispositivos en los parabrisas de los autos para pagar peaje de manera automática muy pronto van a evolucionar hacia cosas como esta (con la cadena Wendy’s): pagar todo tipo de cosas -todas lo que se pueda accesar desde un coche-, tales como fastfood, hoteles, parques, lugares turísticos, eventos… you name it.

Physical wallets are gradually disappearing as new technologies enable consumers to pay through more automatic methods, and we’ve even previously seen companies such as Uniqul hint at cash and card-less payments with facial recognition. Although we’re not quite there yet, a new innovation called iDriveThru is enabling hands-free fast food payments at selected New York takeaways using RFID car windshield tags.

The system — which uses the E-ZPass transponder that many motorists already use to pay toll booth charges automatically — is currently in use at the five drive-thru Wendy’s restaurants in Staten Island. Customers first need to link their credit, debit or prepaid card to their E-ZPass through the iDriveThru website. Upon arriving at Wendy’s, the tag’s data is then read by sensors, offering visitors a personalized greeting on the video above the intercom. Once they’ve made their order, the card details are read from the tag and the payment is taken automatically. In addition, customers earn ten reward points for every dollar they spend, with 500 points being redeemable for a USD 5 coupon at Wendy’s…

http://bit.ly/1bIYhpc

Windshield payment

Cómo ver a través de un camión…

He visto demasiadas aplicaciones de realidad aumentada que solo sirven para jugar, y que no tienen ningún beneficio real  más que el de el de hacerte decir “oooh que padre se ve”
Aquí hay una que evita accidentes, presentada este mes en el ISMAR (International Symposium on Mixed and Augmented Reality), que se lleva a cabo en Australia. El uso de la tecnología me parece una genialidad…

Is there anything more terrifying than attempting to pass a slow-moving truck on a two-lane road when you’re really not sure what’s waiting for you up ahead? Researchers at the University of Porto in Portugal don’t think so; they’ve come up with a clever system that could allow drivers of smaller vehicles to see right through large trucks and buses and know when it’s safe to pass.

The system relies on two components: a small video camera mounted to the front of large vehicles, and an LCD heads-up windshield display that allows other drivers to see a live wireless stream of the feed. The setup essentially lets a following driver to see through the vehicle ahead of them, so they can spot dangerous oncoming traffic before they try to speed up and pass it.

There’s still some work to be done before the system is ready for regular highway use, though. The biggest issue is the 200-millisecond delay in the live feed, which doesn’t seem like much, but it can make oncoming traffic appear farther away than it really is. And given the system is supposed to be all about improving highway safety, that’s going to be an important roadblock to overcome before we see this come as even an option on new vehicles. [Instituto de Telecomunicações via Gizmag via New Scientist]…

http://bit.ly/19NdqDY

Cómo ver a través de un camión…

Beetle sphere

Parece un efecto óptico. Pero no, el artista asiático Ichwan Noor realmente logró “doblar” este Beetle de 1953 hasta hacerlo una esfera perfecta. El hace estas divertidas esculturas con modelos clásicos de automóviles. Hacer esculturas con carros no es nada nuevo. Pero estas tienen un acabado tan fino que el mismísimo John Chamberlain se sentiría halagado…

This month marked a significant milestone for one of the world’s most famed art fairs as China hosted Art Basel Hong Kong for the first time. With over half of the galleries exhibiting at the fair originating from Asia and Asia-Pacific, Art Basel shined a bright international light on hundreds of artists who were relatively unknown outside of their respective regions.

One such artist was Jakatara-based sculptor Ichwan Noor with Mondecor Jakarta who arrived with this giant sculpture of a 1953 Volkswagen Beetle that, combined with polyester and aluminum, has been morphed into a perfect sphere. Apparently this is one in a series of spherical (and cubical!) vehicles by the artist, but he also works in a variety of other subjects including anatomical forms. To see more coverage of Art Basel Hong Kong, head over to Juxtapoz that has two galleries of photos, Part 1 and Part 2. (viaJapan TimesSee-ming Lee)…

http://bit.ly/13XDVlW

OK Go!

The band OK Go is known for its imaginative and original videos, and its latest, for “Needing/Getting”, is no exception.

This time the folks from OK Go played the instruments used in the song – with a car. They outfitted a Chevy Sonic with retractable pneumatic arms, and then drove it around with the arms hitting more than 1,000 actual instruments posted on the side of the road in a desert near Los Angeles…

OK Go is a rock band originally from Chicago, now residing in Los Angeles. The band is composed of Damian Kulash (lead vocals and guitar), Tim Nordwind (bass guitar and backing vocals), Dan Konopka (drums and percussion) and Andy Ross (keyboards, guitar and backing vocals), who joined them in 2005 in replacement of Andy Duncan.

http://on.mash.to/z4guMu

OK Go!