The Next Rembrandt 

Una inteligencia artificial aprendió a pintar con el estilo del famoso pintor holandés, con ayuda de una impresora 3D y muchos datos sobre el artista. Su ópera prima se exhibirá en la galería Looiersgracht 60 de Ámsterdam. El cuadro es -en todo sentido- una reproducción perfecta del estilo del famoso artista barroco.

Se trata de un proyecto conjunto entre ING, Microsoft, la Universidad Técnica de Delft y los museos Mauritshuis y Rembrandthuis. Historiadores del arte, científicos e ingenieros dedicaron los últimos 18 meses a enseñar a un ordenador a ser El Próximo Rembrandt. El resultado es un cuadro original que imita a la perfección los trazos y el estilo del artista más importante de los Países Bajos.

El amigo que me compartió esto (@rucodemente), también me paso la historia de un programa japonés que escribió una novela, curiosamente titulada “The Day A Computer Writes A Novel”. No debe ser tan mala, pues quedó finalista en un famoso concurso de literatura. Si la consigo ya la verán por aquí.

En las próximas décadas ,los programas de inteligencia artificial nos van a sorprender mucho, haciendo todo tipo de tareas que hasta el momento considerábamos exclusivas de los humanos, por considerar que aspectos como el sentimiento, la creatividad, la intuición o la imaginación no pueden ser ejecutados por máquinas ni reproducidos en algoritmos numéricos.

Les digo de una vez: todo puede ser expresado en números…

We examined the entire collection of Rembrandt’s work, studying the contents of his paintings pixel by pixel. To get this data, we analyzed a broad range of materials like high resolution 3D scans and digital files, which were upscaled by deep learning algorithms to maximize resolution and quality. This extensive database was then used as the foundation for creating The Next Rembrandt…

https://www.nextrembrandt.com/

Seenapse

Aquí esta una  aplicación llamada Seenapse, creada por el  publicista Rafael Jimenez y pensada principalmente en ser una herramienta para creativos. Es una suerte de nueva red social basada en conexiones de ideas y asociaciones mentales. No es dificl ver el potencial de esto, dado lo importante que es hoy en dia la creatvidad -como búsqueda de nuevas ideas- y la información bien organizada…

Seenapse is a new platform designed to help inspire new, non-obvious combinations.

As I may have mentioned before, I believe ideas are a certain kind of thing.

I think that Genius Steals, that ideas are new combinations, that originality is a myth, and that the best, most interesting, most attention earning ideas, exist at the very fringes.

The least obvious combinations that still solves the problem is more effective, because it is less obvious, therefore more interesting. More creative, if you will.  Our abillity to create associations between seemingly non-related ideas is a fundamental aspect of how brains work.

It’s what makes metaphors powerful and why metaphors are so important to how we think, seeing non-obvious similarity in different things…

http://bit.ly/1lnjj20

Seenapse

Worstfolio

Una ingeniosa campañita para Miami Ad School, donde se muestran NO los mejores trabajos  de los mejores creativos del mundo -eso todo mundo lo hace-, sino lo peores…

La moraleja es que ningún creativo nace siendo un genio de la publicidad". O como se dice aquí en México, “a todos nos salen lagañas”…

INTRO The Worstfolio from theworstfolio on Vimeo.

Advertising Agency: LOLA, Madrid, Spain
Executive Creative Director: Chacho Puebla
Creative Directors: Nestor GarciaNacho OñateSito Morillo
Art Directors: Alfredo AdanAlberto Carballido
Copywriter: Alberto Portas
Production Company: Deseif, Lee Films
Music/Sound Design: Trafalgar13

http://www.theworstfolio.com/

Worstfolio

Internet & invention

Mucha gente cree que estos tiempos son demasiado difíciles para poder ser inventor. Entre pleitos de patentes, programas estandarizados, y plagios de conceptos, parece que actualmente la innovación está únicamente en la generación de ideas (con todo lo escurridizas que son) y ya no en los artefactos como pasaba antes.
Pero aquí va un artículo optimista de Techi.com, sobre lo favorable que resulta tener herramientas como internet en estos días para poder crear cosas…

Today patent law is incredibly nuanced and complex, but back in 500 BC when the Greeks first held forth that whosoever invented something which improved quality of life should be guaranteed the ability to profit from that invention for a period of no less than one year, laws were spread and enforced in less subtle ways than they are now, and the process of discovering a patent infringement (let alone prosecuting one) would have been incredibly difficult for anyone.

Our contemporary experience of inventing and patenting is considerably less medieval, but before the dawn of the internet and eventual dissemination of internet access into homes and libraries, the process was still burdensome enough to prove a hindrance to many inventors. With the advent of computer sciences it became clear that engineers and computer language specialists would often be required for modern day invention, this resulted in excessive up-front investment required to actualize any invention, extensive bureaucracy (paperwork, red-tape, etc) to acquire a patent, and then prohibitive costs to maintain one.

Luckily, the last few years have seen dramatic leaps in access and technology, primarily thanks to the internet. From 3D Printers and object/product blueprints that can be shared and downloaded in minutes to online patent lawyers and information access that makes product infringements easy to spot, the internet is truly revolutionizing the way people invent. Here are three perfect examples.

1. Visibility and project funding

Where once an ambitious inventor whose project was a bit out of their own financial scope would have needed to apply for highly competitive grants or rub a lot of high society elbows looking for a hand out, now an inventor can advertise his need for backers in a number of different ways.

From Facebook, where an already off the ground project can advertise it’s need, prove public interest, and show progress via film and video to websites like Kickstarter, which are specifically designed to help inventors find financiers for their projects, the internet has made meetings between these two parties incredibly easy.

2. Learning about and applying for patents

Access to information is the key to evolution. Where pre-internet homespun inventors would have been unsure what direction to go in with their idea, let alone which steps to take, or how far to take them, now anyone with an internet connection can type a simple query into a search engine and generate a wealth of information concerning every aspect of invention and patenting.

There are websites designed to spark inspiration, chat forums where would-be inventors can share stories, information, ideas, and suggestions, there’s craigslist for inventors who need specialists-for-hire of any kind, and there are search engines to help determine whether an idea has already taken off somewhere else. Add to all of this the added simplicity of applying to a patent via the web and inventing and patenting a new item becomes easier than a visit to the DMV.

3. Pre-made inventor kits

Add DIY culture to the ever expansive technological frontier proffered by the internet and the result is bound to be astonishing, but for inventors (old and young, rich and broke) pre-made inventor kits are cooler than a slice of bread grown from an urban organic wheat cooperative.

Similar to the endless possibilities provided by 3D printers, inventor’s kits offer a spectrum of resources ranging from the homely to the elegant. Low end kits provide good entertainment for kids, and often seem more like science experiment kits than tools for invention. On the other hand, brilliant and simple products like MaKey MaKey enable inventors to turn almost anything into an electronic device using nothing more than alligator clips…

http://bit.ly/WVdlud

Internet & invention

Twitter Fiction Festival

Un festival de creatividad en Twitter, donde la pregunta es ¿qué puedes inventar/crear/decir/hacer con 140 caracteres? Si uno no participa en esto es que no tiene ganas de participar en nada…

Twitter has already changed the way we communicate. Now the microblogging service is inviting creative writers to transform the way stories get told on Twitter.

The first Twitter Fiction Festival, announced Thursday, will start Nov. 28 and run five days.

“We’re looking for new, creative, exciting ideas that will push the bounds of how we tell stories on Twitter,” says the online submission form. The Twitter Fiction Festival will take place entirely online, based on the #twitterfiction hashtag.

“Tell us how you are going to explore content formats that already exist on Twitter — short story in tweets, a Twitter chat, live-tweeting — or, even better, how you’ll create a new one,” says the call for ideas. “How will you work with our real-time global platform, where anyone can contribute to your story at any moment? The proposal must fit into the time window of our five-day festival — but that means that a project could run for the length of the festival, or just for an hour.”

Twitter has already been used for a wide variety of creative pursuits, from real-time satire to Jennifer Egan’s one-tweet-a-minute short story “Black Box,” tied to The New Yorker’s sci-fi issue. (Disclosure: Both Wired andThe New Yorker are owned by Condé Nast.)

The short blasts of information and whimsy made possible by Twitter’s ever-growing network have already made the service a favorite of great writers like William Gibson and an indispensable tool for news junkies and data fiends. But how will Twitter users change the literary form?

That question remains open, but it seems like some sci-fi scribe with big ideas might be able to come up with a mind-bending mutation that alters storytelling reality. (Tell us your concepts in the comments below.). If you’re interested in participating in the Twitter Fiction Festival, submit your ideas here by Nov. 15…

http://bit.ly/QIleh0

Twitter Fiction Festival

Visual thinking

¿Acaso eras de aquellos alumnos que durante la clase dibujaba y garabateaba los cuadernos? ¿Te llamaban la atención las maestras por “no prestar atención” y estar haciendo “dibujitos”?

Yo tenía un jefe que siempre que quería vender una idea, sacaba una hoja y dibujaba figuras, símbolos, objetos y personas. Gran lección.

La mayoría de las veces los adultos nos comunicamos a través de palabras verbales o escritas y desaprovechamos la posibilidad de utilizar las imágenes ó los dibujos como medio para transmitir nuestras ideas y pensamientos.

Contrariamente a lo que se piensa, las imágenes tienen un gran impacto en la forma en que procesamos información y resolvemos problemas. De hecho, aquellas personas que utilicen el pensamiento visual (imágenes, dibujos, garabatos) son capaces de retener más información que aquellas que no lo utilizan.

El pensamiento visual o  “visual thinking” es una técnica que consiste en utilizar imágenes, dibujos y símbolos para expresar lo que pensamos, lo que imaginamos, las ideas que nos vienen a la mente. No se refiere únicamente a hacer dibujos. El pensamiento visual es un forma de comunicación que nos permite entender, conceptualizar y explicar aquellos mensajes que queremos transmitir.

Entre más compleja sea la información y su procesamiento, más habrá que incentivar el pensamiento visual. (Incluso como medio para concentrarnos)…

Visual thinking

Hollywood creativity

Antes me frustraba bastante ver que todas las películas de Hollywood llegan a México con traducciones muy poco creativas de sus títulos, en las que a veces ya te contaron casi la mitad del asunto desde el nombre. Todas incluyen en su título la palabra “brutal” si son de acción y peleas, todas incluyen “amor” si son comedias románticas, “salvaje” sin tienen contenido erótico o “loco” si son algún tipo de comedia boba.
Al menos con esta nota sobre la predictibilidad en la mayoría de los carteles del cine norteamericano, me consuela un poco ver que lo mismo sucede allá a nivel visual, lo que me confirma que el mal (y la falta de creatividad) vienen desde el origen…

Recycling is good for the environment, but the story is not the same when it comes to film covers. Now I don’t want to make it seem that I’m completely bashing this industry, believe me I love well made movies, however I feel like pushing the creativity needs to be the goal for every film. Subconsciously we don’t notice that some of the newly released film covers  look more than a little familiar.

Christophe Courtois has managed to catch the elephant in the room using a visual manner. He made a compact collection of movie posters and put them together according to their genre. If you were to look back at posters from 50 years ago, you would happen to find cool and creative film covers. Some movies stray away from copy and pasting, while others chase currency…

http://bit.ly/NpwMXE

Work and creativity

Work is what we do by the hour. It begins and, if possible, we do it for money. Welding car bodies on an assembly line is work; washing dishes, computing taxes, walking the rounds in a psychiatric ward, picking asparagus–these are work. Labor, on the other hand, sets its own pace. We may get paid for it, but it’s harder to quantify… Writing a poem, raising a child, developing a new calculus, resolving a neurosis, invention in all forms – these are labors.

Work is an intended activity that is accomplished through the will. A labor can be intended but only to the extent of doing the groundwork, or of not doing things that would clearly prevent the labor. Beyond that, labor has its own schedule.



[Hyde closes with this striking footnote.]

There is no technology, no time-saving device that can alter the rhythms of creative labor. When the worth of labor is expressed in terms of exchange value, therefore, creativity is automatically devalued every time there is an advance in the technology of work…

http://bit.ly/yvLCBl

Work and creativity

Business cards

Nada como ser original desde el momento de presentarse. Más aun en giros como la publicidad, donde lo que se vende es justamente originalidad.

Va esta galería bastante larga (pero divertida), con algunos de los mejores ejemplos de business cards ‘creativas’ que he visto. Por aquello de: ‘la primera impresión jamás se olvida’…

Ultimate creative business cards collection:
A bit more creativity and a little less die-cut can also demonstrate well what your client does. In this case the dentist removing cavities…

http://bit.ly/n5XTIx

Business cards

Can’t buy creativity

Cómo tener feliz a un creativo con su trabajo (y hacer que él te tenga feliz a tí)… Las empresas generalmente se enfocan más en las motivaciones extrínsecas. Pero la clave, según este artículo, parece encontrarse más en las intrínsecas…

Why You Can’t Buy Creativity

From a conventional management perspective, it probably sounds like common sense. But to anyone who understands the nature of creativity and what motivates creative people, it’s a recipe for disaster.

Rewarding people for hard work is a great thing to do, but it’s no guarantee of loyalty – and certainly no guarantee of creativity. And using rewards as an incentive – or even a threat – has been proven not to work when it comes to complex, challenging, creative work.

There is a large body of research evidence – from the work of Harvard Business Professor Theresa Amabile and others – that relying on extrinsic motivations (a.k.a. rewards and punishments) has a negative impact on creativity. While it may seem obvious that the stick has a negative impact on creativity, it’s counterintuitive that the carrot has the same effect.

But when you’re focused on a reward, you’re not focused on the work itself. And as any creative will tell you, doing outstanding creative work – whether solving a technical problem or creating a work of art – requires 100% focus on the task in hand, to the point of obsession. You have to love what you do.

Of course companies need to pay people well. If they don’t, compensation becomes a bone of contention, and a distraction from their work. But if you really want outstanding creative performance, you need people to focus on intrinsic motivations – factors inherent in the work itself. Things like challenge, interest, learning, meaning, freedom, and creative flow. They are what really motivates creative people – and the research demonstrates a strong link between levels of intrinsic motivation and creativity…

http://t.co/DVdGcZA

Can’t buy creativity