Buena entrevista de Mashable.com con Eli Pariser, presidente de la organización MoveOn y autor del libro “The Filter Bubble”, que toca el actual debate sobre ver si el internet nos comunica o nos aisla más. Yo soy partidario de la primera idea, pero los argumentos que aquí se desarrollan pueden ponen a pensar a muchos. Comparto algunas ideas clave…
The promise of the Internet is that it can connect people from different backgrounds, with different beliefs and across disparate locations. How is the trend toward personalization impeding the fulfillment of that promise? We’re more connected than ever to stuff “people like us” like — not just ads and products, but increasingly content as well. Yahoo News, for example, personalizes which articles it shows to which visitors…
There’s a simple psychological logic to this: We like to be surrounded by the familiar, and by information that confirms what we already believe. It drives up pageviews and gets visitors coming back. But it’s a problem because it means you’re less likely than ever to be confronted with information that challenges your views, or gets you out of your comfort zone. Your own point of view follows you wherever you go…
Consider: Even if you’re completely logged out of Google, on a new computer, the company can track 57 signals about you – from what kind of laptop you’re using to what your IP address is to what the font size in your browser is. Already, that gives a lot of important clues about age, income and demographics…
It’s sort of the inverse of privacy. Privacy is about controlling what the world is allowed to know about you. This is about controlling what you’re able to see of the world — what your filters let through and what they don’t…
http://on.mash.to/kohKVU
The Filter Bubble
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