APEAD: Face, 3

Memorable campañita impresa para la APEAD (Asociación Peruana de Enfermedad de Alzheimer y otras Demencias). Tan doloroso como olvidar es ser olvidado…

Advertising Agency: Yellow, Lima, Peru
Chief Creative Officer: Enzo Montalbetti
Creative Director: Christian Urcia
Art Director: Jimmy Veliz Melgarejo
Copywriters: Christian Urcia, Jorge Bryson
Photographer: Ángel Chávez
Post Production: Rodrigo Cortez / RGB Estudio Digital
Photography Director: Daniel Abramonte, Daniel Muñoz
Make up: Adriana Echeverria
Published: September 2014

Being forgotten is as painful as forgetting.
At apead we help you deal with living with an Alzheimer’s patient.

http://bit.ly/1unahD6

Billboard purifies water

Un anuncio espectacular que recolecta agua de la humedad atmosférica en Lima, Perú, es una obra de ingeniería de alto nivel de la Universidad de Ingeniería y de Tecnología (UTEC), que fue aprovechado por MAYO Draftfcb Perú para diseñar su campaña de reclutamiento para nuevos estudiantes…

At the edge of the Atacama Desert, one of the driest places on earth, Lima, Peru, receives almost no rainfall. About 700,000 people have no access to clean water for drinking or bathing. Another 600,000 of the city’s 7.5 million residents rely on cisterns for their water, which must be filled by pumps or by hand and cleaned regularly. 

But Lima’s Pacific Coast location experiences humidity of more than 90 percent on summer days, from December to February. So engineers from Peru’s University of Engineering and Technology (UTEC) have devised a way to turn that humid air into usable water. Last December, they erected a billboard in the Bujama District of Lima that by early March had produced 9450 liters (about 2500 gallons) of water. 

The idea came about because UTEC was facing a slump in enrollment as the new semester approached; the engineering department wanted a way to attract more engineering students to the university. They went to Peruvian ad agency Mayo Publicidad, and the partnership of engineers and marketers crafted an advertisement that would provide a very visible demonstration of the university’s engineering projects. The water-collecting billboard was born

  

Billboard purifies water

5 year old mother

Lina Medina (born September 27, 1933, in Ticrapo, Huancavelica Region, Peru) is the youngest confirmed mother in medical history, giving birth at the age of five years, seven months and 21 days.

Born in Ticrapo, Peru, Medina was brought to a hospital by her parents at the age of five years due to increasing abdominal size. She was originally thought to have had a tumor, but her doctors determined she was in her seventh month of pregnancy. Dr. Gerardo Lozada took her to Lima, Peru, prior to the surgery to have other specialists confirm that Medina was pregnant. A month and a half later, on May 14, 1939, she gave birth to a boy by a caesarean section. The surgery was performed by Dr. Lozada. Her son, weighing 2,700 grams or 5.92 pounds, was well formed and in good health. Child and mother were able to leave the clinic after only a few days…

http://www.oddee.com/item_90966.aspx

5 year old mother

Totally human

Otro mito desmentido: Los dibujos de Nazca. Se probó que no hay razones para pensar que esto es de origen extraterrstre. Quedan un par de misterios al respecto (cada vez menos) como el uso que se le daba explicado al 100%. Pero no tiene que ver con el origen de las figuras, las cuales podrían haber sido hechas perfectamente por humanos de la época…

Well known Skeptic, Joe Nickell, was able to reconstruct the geoglyphs in a remarkably short time using basic, simply reproduced, and most certainly available instruments for the time. Nickell’s, his two cousins, a friend, his 11-year old nephew, and father reproduced the 440 foot long Condor in just over a day and a half (baring time off due to rain).[2] They used merely a knotted rope, stakes, and a T-square they constructed from two pieces of wood. I really recommend the article; it’s a pretty good example of how the Nazca and their ancestors could have produced the geoglyphs without alien help.

So, now we know how the glyphs were probably made, we have a pretty solid theory on why the glyphs were made, we even know a fair bit about the culture of the Nazca (though I haven’t touched on that here). We’ve got the How, the Why, the When, and even the Where. At every point we know humans did this, and not once is an outside force required to accomplish any of it.

I would hope at this point that I’ve provided enough evidence to remove aliens from the picture. I can show that the geoglyphs were most probably a cultural tool used to create a sense of community and possibly served ritual purposes dating from about 400 BC till sometime after 600 AD [3]. I have shown that they could have been created using nothing more than a sketch, knotted rope, and T-square [2], all of which was available in that time period. There is also the well known C-14 dates of the pottery sherds and burials associated with the lines, which help us put the lines into context [2,3]. There is no need to add aliens to the mix, they are unnecessary. They create a complication that is not needed since everything has a simple, human explanation…

http://bit.ly/q2ARJg