Star Wars toys generate more than $700 million in sales in 2015
“Star Wars” toys generated sales of more than $700 million in the United States in 2015, making them the No.1 property in the toy industry during the year, a retail research group said.
Sales of toys such as Kylo Ren light sabers, BB-8 droids and models of the Millennium Falcon spacecraft totaled more than those related to movie franchises “Jurassic World,” “Minions” and “Avengers” combined, NPD Group said on Wednesday.
Led by “Star Wars” merchandise, toy sales in the United States rose 6.7 percent to $19.4 billion in 2015, making it one of the strongest performances for toy sales in years, NPD Group said.
“Star Wars: The Force Awakens” has become the highest-grossing film of all time in the United States and Canada, beating 2009’s hit 3D sci-fi movie “Avatar”…