Lipton Lights
Famous company logos on non-matching products…
consecuencias de lo digital…
Check out Eurobrand’s 2012 evaluation of global brands. Apple’s current brand value at a staggering 100.239 billion euros (roughly $130.6 billion), up from 66.658 billion euros in 2011 – a 43.9 percent increase in just one year.
Number two in the ranking is Coca-Cola’s brand portfolio, which is estimated to be worth 59.978 billion euros, roughly a Pepsico (41.569 billion euros) less than Apple…
The gigantic brand value Eurobrand assigns to Apple dwarfs that of rivals Microsoft (#3) and Google (#5) by a large margin. In fact, it’s almost the estimated brand value of Microsoft (53.973 billion euros) and Google (50.603 billion euros) combined…
Algunos de estos logos son bastante conocidos, y sin embargo no son muchas las personas hacen una lectura completa de todo lo que puede simbolizar la unión de lo textual y de lo gráfico en ellos.
Buena inspiración y una gran muestra de talento en identidad corporativa…
It is one of the biggest European retailers, and in French, it means “Crossroads”. The logo symbolizes this word via two opposite arrows.
They also added the first letter of the name, because if you look closely you’ll see the letter “C” in the negative space between the two arrows…
Nada como ser original desde el momento de presentarse. Más aun en giros como la publicidad, donde lo que se vende es justamente originalidad.
Va esta galería bastante larga (pero divertida), con algunos de los mejores ejemplos de business cards ‘creativas’ que he visto. Por aquello de: ‘la primera impresión jamás se olvida’…
Ultimate creative business cards collection:
A bit more creativity and a little less die-cut can also demonstrate well what your client does. In this case the dentist removing cavities…