Muchos sabíamos que era cuestión de tiempo antes de que esto pasara. ¿Porqué? porque Apple podrá hace software y hardware, gadgets innovadores, diseño, lifestyle (como ya he comentado por aquí). Pero la información es infinita. Quien hace negocio de ella tiene un fuente inagotable de riqueza…
Google has overtaken Apple as the world’s most valuable brand
Google has been named ahead of Apple as the world’s most valuable brand, according to a new survey. Apple’s brand value fell by 20pc in the past year to just under $148bn (£88bn), conceding the spot it held for three years to Google, whose value increased by 40pc to $159bn, according to Millward Brown’s BrandZ Top 100 Most Valuable Global Brands ranking. Google’s investment in its self-driving cars project, Google Glass and numerous Android partnerships, including its forthcoming line of smartwatches, resulted in $15.4bn of revenue in the last financial quarter and profits of $3.45bn. Technology brands dominated the top positions, with fastest pace of growth in brand value. Facebook’s brand value rose 68pc to around $36bn, putting it 21st in the rankings, while Chinese internet portal Tencent is now worth just over $53bn – a significant 97pc rise on last year and taking it up 7 places to 14th…
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