What it takes to be a graphic designer

Deberían incluir este infográfico en la contra portada de varios libros de prepa, para los que quieren estudiar diseño (que no son pocos) y no están seguros de servir para la carrera.
Ayudaría mucho a que no fuera de las carreras universitarias con mas abandono y de las profesiones con mas oferta actualmente en el mercado laboral.
Porque como decía Terminator: “desire – is – irrelevant”…

In the flowchart below by Sikich, the answer to that question becomes a little more clear. It’s the type of profession that requires many small decisions to be made before one can make an accurate big decision. Can you visually translate a concept or idea? Do you manage your time well? Do you even like people? These are just some of the questions that you should answer before making the choice.

Take a gander and tell us what conclusion you came to in the comments…

http://bit.ly/18ZrMBk

What it takes to be a graphic designer

Internet & invention

Mucha gente cree que estos tiempos son demasiado difíciles para poder ser inventor. Entre pleitos de patentes, programas estandarizados, y plagios de conceptos, parece que actualmente la innovación está únicamente en la generación de ideas (con todo lo escurridizas que son) y ya no en los artefactos como pasaba antes.
Pero aquí va un artículo optimista de Techi.com, sobre lo favorable que resulta tener herramientas como internet en estos días para poder crear cosas…

Today patent law is incredibly nuanced and complex, but back in 500 BC when the Greeks first held forth that whosoever invented something which improved quality of life should be guaranteed the ability to profit from that invention for a period of no less than one year, laws were spread and enforced in less subtle ways than they are now, and the process of discovering a patent infringement (let alone prosecuting one) would have been incredibly difficult for anyone.

Our contemporary experience of inventing and patenting is considerably less medieval, but before the dawn of the internet and eventual dissemination of internet access into homes and libraries, the process was still burdensome enough to prove a hindrance to many inventors. With the advent of computer sciences it became clear that engineers and computer language specialists would often be required for modern day invention, this resulted in excessive up-front investment required to actualize any invention, extensive bureaucracy (paperwork, red-tape, etc) to acquire a patent, and then prohibitive costs to maintain one.

Luckily, the last few years have seen dramatic leaps in access and technology, primarily thanks to the internet. From 3D Printers and object/product blueprints that can be shared and downloaded in minutes to online patent lawyers and information access that makes product infringements easy to spot, the internet is truly revolutionizing the way people invent. Here are three perfect examples.

1. Visibility and project funding

Where once an ambitious inventor whose project was a bit out of their own financial scope would have needed to apply for highly competitive grants or rub a lot of high society elbows looking for a hand out, now an inventor can advertise his need for backers in a number of different ways.

From Facebook, where an already off the ground project can advertise it’s need, prove public interest, and show progress via film and video to websites like Kickstarter, which are specifically designed to help inventors find financiers for their projects, the internet has made meetings between these two parties incredibly easy.

2. Learning about and applying for patents

Access to information is the key to evolution. Where pre-internet homespun inventors would have been unsure what direction to go in with their idea, let alone which steps to take, or how far to take them, now anyone with an internet connection can type a simple query into a search engine and generate a wealth of information concerning every aspect of invention and patenting.

There are websites designed to spark inspiration, chat forums where would-be inventors can share stories, information, ideas, and suggestions, there’s craigslist for inventors who need specialists-for-hire of any kind, and there are search engines to help determine whether an idea has already taken off somewhere else. Add to all of this the added simplicity of applying to a patent via the web and inventing and patenting a new item becomes easier than a visit to the DMV.

3. Pre-made inventor kits

Add DIY culture to the ever expansive technological frontier proffered by the internet and the result is bound to be astonishing, but for inventors (old and young, rich and broke) pre-made inventor kits are cooler than a slice of bread grown from an urban organic wheat cooperative.

Similar to the endless possibilities provided by 3D printers, inventor’s kits offer a spectrum of resources ranging from the homely to the elegant. Low end kits provide good entertainment for kids, and often seem more like science experiment kits than tools for invention. On the other hand, brilliant and simple products like MaKey MaKey enable inventors to turn almost anything into an electronic device using nothing more than alligator clips…

http://bit.ly/WVdlud

Internet & invention

Who is more social?

Esta parece ser una pregunta un poco ociosa, pero los factores que se deben considerar para dar una respuesta objetiva arrojan datos muy interesantes en cuanto a los hábitos de consumo en las dos plataformas en cuestión (Android vs. iOS), así como otras fortalezas y debilidades en cada una de ellas.

Cualquier persona relacionada con el desarrollo de  estrategias de marketing digital debería tomar en cuenta lo que hay en este artículo (que además se sintetiza en un bonito infográfico)…

Currently in the United States we have two leading cellphone operators, Android and iOS. And we all know it’s about being connected and social nowadays, so which one is the most social of the two? To start off, there are 500 million activated Android devices and 410 million activated iPhone devices. But keep in mind, there are many types of Android phones available and the iPhone only has about 5 upgrades available.

Facebook takes the lead on the highest ranked social application on Android phones. Followed closely by Google+ and Instagram. However, the higher ranking social apps on iPhone are quite different. Coming in first place on the iPhone is Instamessage, then Pinterest and Twitter.

The photo and filter app Instagram only took one week to reach 5 million downloads on Android, compared to taking one month to reach 5 million downloads on iPhone. However, the iPhone was the only device that offered Instagram to begin with.

Android has 95 monthly active users (MAU) and out of the 68.2% of MAU that return daily, they have only received a 3.6 average rating. However, iPhone devices have 105 monthly active users and 57.9% of the MAU that return daily have given the phone a 4.0 average rating. Although this is the case, Android phones do have more unique app visitors than iphone; 10,623,000 more to be exact.

Speaking of apps, Android currently has 600,000 apps, most of which will run on tablets, but the number of tablet-optimized offerings is significantly lower than iOS. However, iOS currently has 650,000 apps and has 225,000 apps for iPad and is on top when it comes to apps as far as smartphone platforms go.

So in the end, who is more social? There are more downloads to popular social apps and a larger variety of devices for Android. However, Facebook and Twitter come integrate your contacts in the new iPhone 5, creating more connection and staying social with your friends and family. Where do you rank in the social world when it comes to devices and smartphones?

http://bit.ly/PaobIQ

Who is more social?

Minute MBA

La “MBA” más pequeña del mundo (Master of Business Administration). Con el estilo infográfico animado de Andrew Parkque tanto se ha popularizado por los videos de la Royal Society of Arts (RSA)…

So you want to build an app, construct your dream gadget or become the next Steve Jobs. No matter what entrepreneurial visions you may want to venture, to be an entrepreneur you must be able to roll with the punches and understand that failure is a part of the process since 82% of the time you will.

This does not mean that your success isn’t awaiting you, but first you need to understand what it takes to be an entrepreneur and the risks and rewards that come with turning a vision into a reality. Money will never be the motive as to why you take the risk and increase your debt to ensure that what you want to see birthed is born, it will be built upon your passion and ambitions, then and only then, will you see results.

In the following video you will be able to measure your entrepreneurial strength through four statistics and see if you got the innovation for that start-up to see the light of day...

http://bit.ly/TpVtkn 

Google’s first banner

Lo que pensamos que nunca pasaría: Google puso un banner en su home. Y no cualquier banner, uno bastante grandesito. Claro, el banner anuncia uno de sus productos, la nueva tablet que acaban de sacar al mercado, pero el anuncio en su home llamó la atención mucho más que el producto por sí mismo. Such is life…

Having the cleanest homepage on the internet has often been attributed to much of Google’s early success. Before they were the search engine, they competed against Yahoo, Microsoft Live, Alta Vista, and other portal sites that had ads, news, and just about everything else that one could fit onto a single website. Google’s was clean back then and remains clean today.

Every now and then, they do some promotions. Today, they used the most visited page on the internet to display a simple message:

“The playground is open. The new $199 tablet from Google.”

The ad linked to a page that offered a special and showed a video that we highlighted for its cleverness late last month.

The video is below. It should be noted that Google’s style of non-advertising has been both successful as well as criticized in the past. Supporters say that the cleanliness of the homepage made the company successful. Detractors say that the days of wasting the most valuable space on the internet are over and Google can afford to use the space…

http://bit.ly/Q1Nag1 

Google’s first banner

El menos ansioso

Según esta nota de Techi.com, Windows 8 está está teniendo muy buena aceptación por estar desarrollando un buen ecosistema de apps, con una plataforma llamada el ”App-a-Thon”.

Yo creo que el asunto va más allá. Parece que el reciente revival de Windows en la actual competencia Tecnologica (patentes, plataformas, sistemas operativos) se debe mas a no hacer nada que a hacer algo. No fueron los primeros en incursionar en movil, ni en apps. De hecho fueron los últimos en sacar una tablet. Pero aprendieron de los errores ajenos de quienes quienes lo hicieron primero, y de quienes lo hicieron mal.

No, esta vez tuvieron la paciencia de sentarse, ver el panorama, entender de que se trata todo esto y despues entrar con calmita, pero con todo. La ventaja del menos ansioso…

It’s an app world. The success of iOS and Android (as well as the lack of success for Blackberry and others) can be directly attributed to the way that apps have taken over our daily lives. The abundance of tools and games on a platform directly influences how well they will be adopted.

Microsoft knows this and is going full-steam ahead with the concept as they prepare to launch Windows 8. At every level of the operating system, they hope to load it up with the degree of apps that have helped the competition succeed in recent years. To do so, they need adoption from developers.

They have held various hackathons and devcamps over the past several months to bolster their inventory of apps, but their current attempt is the most intriguing. Their “Windows 8 App-a-Thon” is underway and takes a different spin on the concept of developer-based events.

Rather than focusing on a single venue and hoping that the right amount of talent is willing to travel, they have teamed up with a Silicon Valley startup CoderCharts to put on an online event. Submissions are currently being accepted from teams across the country and around the world with substantial prizes being offered to the best of the best…

http://bit.ly/OeK209 

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Libraries on the street

Otro uso interesante para los QR codes: el acceso a la cultura.
Cada vez es más común que la gente carge consigo un smartphone con acceso a internet. Pero bueno, la verdad es que la lectura dificilmente es de las primeras cosas en las que piensas con una conexiónde datos. Por ello, es bueno que estos QR hagan el acceso todavía mas fácil, funcionando tambien como un recordatorio de que internet es muchas cosas, entre ellas, una gran biblioteca…

With QR readers in our pockets and digital book readers in our bags, it makes sense that something like this would start to pop up. There should no longer be a reason for books to be inaccessible. It’s not like we have to go to the library to find out that the book we wanted was checked out. They’re all available in one form or another online.

Here’s a close-up view if you want to try it out and download The Iliad. I tested it out myself – no malware…

http://bit.ly/NA1UlU 

Libraries on the street

Stop killing social networks by begging for likes and retweets

Totalmente de acuerdo con este artículo de Techi.com: los “Likes”, los “Shares” y los “Follows” no se piden, se ganan. Cualquier tonto que use internet debería darse cuenta de eso por sí mismo…

I am talking about the “like if you agree” or “please retweet this” posts; just typing them here makes my stomach turn. I get that social signals are rising and sites like Empire Avenue, Klout, PeerIndex and Kred all make us want to increase our scores so we can have amazing Perks and all the other sparkly things that come along with having a decent score. I just don’t enjoy the way we are abusing sites that are designed for people to already share or like things by begging each other for a reaction.

If I have a reaction I will surely give it by using the actions that are built on the site which allow me to make up my own mind if I want to or not. The fact that someone decides to try and persuade a like or influences a retweet actually deters me from wanting to share the image or article all together.

Don’t get me wrong, I have been sucked into this, not by doing this on my own accord but by sharing something without fully reading the description and since sites like G+ and Facebook in particular share the description from the original post, skimming prior to resharing has become hazardous for my social health. I almost feel like I have passed on the Influenza bug to my friends and followers by infecting their streams when this happens.

In all seriousness, people are not stupid. In fact we are all pretty intelligent (you’re welcome), we have turned to social media to rid the days when we would receive e-mail threads of “after reading this if you don’t share this with 17 of your closest friends, unicorns and kittens will be eaten by zombies”, these types of spammy cycles may feel familiar, but they are exactly what we did not want…

http://bit.ly/NVNZlT 

There is no such thing as a social media expert

Many businesses are looking for people within the Social Media Industry in hopes to find help with their own Social Media efforts and to no surprise, these self-proclaimed Social Media experts are easy to find, just do a quick search on Twitter.

In order to find the appropriate person your business is looking for, you do need to do some research about them as well as ask questions prior to the interview to ensure you are not wasting your time.

Let’s begin with those that title themselves as guru’s, mavens or experts within the field of Social Media, those people are ones you would want to mark off your list of people you want handling your online reputation. Ego is not welcomed, confidence is, and you need to know how to distinguish between the two within this haystack.

To understand fully you need to know that the Social Media Industry changes instantaneously. It does not allow experts to exist, to be an expert, there is little to no room to grow or to learn. Instead, by one calling themselves this actually hurts them, this Industry can only be made up of people who specialize in it, there isn’t even time before something else will change or be born within Social Media…

http://bit.ly/Po9uzR 

Relativity in 4 minutes

For over a century, people have tried to cope with understanding Einstein’s special theory of relativity and his famous equation, E=MC2. There have been long videos and visualizations that attempted to dumb down both the process that Einstein used to come up with the theories and the way that our minds can wrap themselves around them.

Here, the good folks at Minute Physics did as their namesake implies: they explained it to us in a pair of 2-minute videos that (should) make it easier to comprehend.

First, let’s look at the special theory of relativity…

http://bit.ly/HehpMT

Relativity in 4 minutes